[vc_row][vc_column][vc_single_image image=”6683″ img_size=”full”][vc_column_text css_animation=”right-to-left”]Great public relations go hand-in-hand with a good marketing plan. We can help you plan in advance how you are going to reach the media and community. IndiVisual Creations will develop, write and distribute news releases. What does this translate to? Positive articles, radio and TV appearances and magazine spreads. This has been accomplished through reaching the right distribution channels.
Some other PR services include: Create and maintain editorial databases for electronic and physical distribution. Provide an editorial calendar for company-wide and site-specific items of interest (example: new attraction added, special event, promotions with charitable tie-ins)
Promote and attract attention for grand openings, new products, events and your company’s community tie-ins, promotions or any news-worthy items
PUBLIC RELATIONS:
- Editorial Calendar: Create and maintain editorial databases for electronic and physical distribution.
- Social Media: IndiVisual Creations specializes in Social Media & using all your specific market’s key platforms which engage your audience in a way that promotes a positive brand image and integration of all marketing tools into cohesive messaging.
- Maintenance: Ongoing posts supporting our promotions and initiatives with controlled content
- Custom Graphics/Artwork: Your social media posts and strategy are professionally designed to reflect your business.
- Reports & Statistics: Monitor efforts and measure growth
- Press Releases: Helps get your message out to the public, primarily good stories about what your business is up to.
- Produce Media Kits: A promotional tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and saving time by eliminating the need for a company’s employees to repeatedly answer the same questions. It should be a one-stop shop for all of the information journalists need. In the past a media kit was often presented in a cardboard folder, but now thanks to the digital revolution, most media kits are in PDF format and can be downloaded from your website or attached to an email.
- Why a Media Kit? Isn’t a Website and a Blog and an Email Newsletter Enough? Nope, because those things aren’t usually targeted towards the media. They’re usually targeted toward current and potential customers. Customers may not necessarily care about your new CFO, or the fact that you’re going to Las Vegas for a big trade show. But, the media might if they cover your industry. A media kit benefits the company by having its function, milestone or event publicized with the right members of the media.
- Media Relationships – For Media Coverage: Determining the selected members of the media that the company hopes will promote them.
When you create content that helps or entertains your audience, it gets shared and can even go viral. Combine PR and content marketing and you’re putting ready-made stories into the hands of editors, journalists and “influencers”.
- Copy Writing, Creative Writing, Content Marketing: Content marketing is all about getting attention by telling awesome stories.
- Blogging: Companies that blog actively generate 67% more leads per month than those that do not blog.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Unlike Marketing, Public Relations is Image Management. This includes media outreach (print, tv, radio & online),
- Social Media Management and Promotion
- Blogger Campaigns
- Charity/Non-Profit Outreach for Partnership Development
- Obtaining Endorsements
- Industry and Community Awards
- The Distribution of Press Releases and Press Kits
Public Relations includes promotional activities that work to create a strong public image of the company. Public relations activities include helping the public to understand the company and its products. If done right, Public Relations can reach a large audience without the expensive cost of traditional advertising and marketing.[/vc_column_text][/vc_column][/vc_row]