[vc_row][vc_column][vc_single_image image=”7331″ img_size=”full” alignment=”center”][vc_text_separator title=”Title goes here”][vc_column_text]Marketing (in general) is one of the most important parts of any small business, and it’s especially important for startups. An effective Marketing Plan and being able to identify the marketing activities that have the highest return on investment can often be the difference between a startup that thrives and one that dwindles.
If you are in the process of starting a new small business and are ready to get your feet wet with marketing, this collection of articles will help you plan, implement and develop effective marketing techniques. Think of a your Marketing Plan as a roadmap. Your marketing plan outlines specific actions that you will take to market your product or service potential customers. These actions work to persuade these potential customers to purchase your products or services.
Your marketing plan does not need to be long and it doesn’t have to cost a lot of money to complete. Marketing plans can be a part of your overall business plan or as a singular document. If you think of it as your “roadmap” that will provide you with detailed directions on how to reach your marketing goals. It’s important to research before completing your marketing plan, by doing so it will help you in staying organized so that you are able to achieve your goals. A thorough marketing plan will detail what you want to accomplish with your marketing strategy and assist you in meeting your goals.
Small Business Marketing Plan – Writing 1 for a Small Business– Step By Step Guide : The Overview of a Marketing Plan:
- Marketing Strategy: How will your marketing plan support your business goals?
- Mission Statement: What are you trying to accomplish, and why?
- Target Market: Who are you trying to reach with your marketing activities?
- Competitive Analysis: Who are you up against, and where do you rank?
- Unique Selling Proposition: What makes your business unique?
- Pricing Strategy: What will you charge, and why?
- Promotional Plan: How will you reach your target market?
- Marketing Budget: How much money will you spend, and on what?
- Action List: What tasks do you need to complete to reach your marketing goals?
- Metrics: How are you implementing, and where can you improve?
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