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[vc_row][vc_column][vc_column_text]Holiday Marketing has already begun to make headway and the end of the year is quickly approaching.  Many businesses are beginning to look over their fiscal year. Sometimes changes need to be made, and with advertising taking on both a traditional and non-traditional approach, it can be hard to decipher which works best for your […]

[vc_row][vc_column][vc_column_text]Online retail and e-commerce are booming. By 2019, e-commerce is expected to hit $480 billion in revenue. With 800,000 online stores to choose from, even big players like Amazon face fierce competition within the consumer market… Turning Transactions Into Revenue, Relationships, and Advocates Now a staple in the diet of cross-channel interactions, e-commerce and online […]

[vc_row][vc_column][vc_column_text]CROSS CHANNEL ORCHESTRATION FUNDAMENTALS: ALIGNING WEB WITH ALL MARKETING CHANNELS Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued […]

First, it’s important to establish core objectives and focusing on the marketing automation functionality that addresses those goals.  Hand in hand with this, businesses need to establish a solid foundation for succeeding with marketing automation.  It starts with taking advantage of the following basic functionality: • Email marketing • Web forms • Landing pages • […]

[vc_row full_width=”stretch_row”][vc_column][vc_custom_heading text=”Is Marketing Expensive?” use_theme_fonts=”yes” css=”.vc_custom_1491642933871{margin-top: 0px !important;}”][vc_column_text css=”.vc_custom_1491643010158{margin-bottom: 15px !important;}”] Expensive mistake: Being cheap about marketing The related myth is that you can rely on social media to build vitality and attract customers for free.  “Social media is not free, to do it properly takes unbelievable amounts of time, and it’ll typically take […]

When’s the last time you updated your social media profiles with your latest company information, making the most of each site’s features?  Not sure where to start?  This simple checklist will help you make over your social media presence in just seven days. Take stock of all your social media accounts and make sure your […]

[vc_row][vc_column][vc_column_text]Millennials, young adults who are currently between 18 and 34, control $1.3 trillion in annual buying power.  This group, making up 25% percent of the population, are so powerful, but also so unique to generations before them.  Their differences touch many aspects of millennials’ lives – from work ethic and preference, to spending habits and […]

With the new year upon us, resolutions can be hard to accomplish – especially for businesses. Whatever your resolution may be, changes in your marketing strategies can be a positive step to consider. It can put a fresh spin on gaining more outside interest in your company, and give you the extra push you need […]

As the summer season starts to wind down, it’s frightening to think that it’s time to start thinking about your fall, winter efforts.   Folks in the attractions industry, along with hotels and summer tourist hot spots, do not like for summer to be over, and the words “back to school” are only dared to […]

Connecting with Customers through Storytelling Traditional marketers and advertisers might be familiar with the first and second moments of truth when a consumer respectively makes and experiences a purchase. While strategic and tactical marketing plans are critical in these moments of truth, modern marketing is focused on connecting with consumers during what Google deemed the […]