Social media is similar to starting a new business, and with it comes many obstacles: how to treat your customers, present yourself to the community, and effectively spread the word about what you do and what makes you different from your competitor.
Same as a new business you have to hire a friendly person to work the front counter is a good way to create a welcoming atmosphere. Your Pages should be just as inviting. If done correctly, you will begin to build your clients, generate a voice in a online community, and keep your fans coming back.
This might sound easy, but Social Media can be hard to maintain once you get it started. What to post about and who to build relationships with can be tricky. Here’s a list of tactics to use to keep your Social Media thriving:
Actively Engage with your Customers: Don’t post only about your company. Use interactive ways to promote your business by talking about current events going on in the community, or sharing posts made by others that will generate conversation relevant to your customer”s interests.
Measure your Success: Track who your followers are, and make sure you are reaching out to the appropriate audience. Having your message fall on deaf ears is not only frustrating; it’s a waste of time.
Ask for Advice from Others: Using other people’s strategies to your advantage can really help, and most people are willing to share how they use their Social Media pages. Getting advice will not only help you, it will let you engage and build stronger relationships in the online community. After all, social media is a group effort.
Get into a Routine: Make sure you stay on a schedule. This gives your fans a time frame for when you will or will not post, which helps keeps things rolling.
At IndiVisual Creations, we provide customized Social Media Packages to fit our customers’ specific needs.